Prudential RideLondon 2017

Kalf is proud to provide the kit for the 2017 Prudential RideLondon event. On the 30th July 2017 London will continue to celebrate the legacy of cycling created by the 2012 Olympic Games and Paralympic Games with the Prudential RideLondon Surrey.


The 2016 event saw more than 26,000 finishers in the Prudential RideLondon-Surrey 100, around 3,000 in the Prudential RideLondon-Surrey 46 and 70,000+ participants in Prudential RideLondon FreeCycle. An estimated 15,000 fans lined the roads to watch 150 professional cyclists racing in the Prudential RideLondon-Surrey Classic on a similar route to the 26,000 finishes of the 100mile event.

Continuing to build in the legacy of the London 2012 Olympic and Paralympic Games, the Prudential RideLondon-Surrey 100 starts at 06:00 in Queen Elizabeth Olympic Park, then follows a 100-mile route on closed roads through the capital and into Surrey’s stunning countryside.


Starting from Queen Elizabeth Olympic Park in east London at 6am the route provides the perfect traffic-free route. Cyclists head past Canary Wharf and through the City of London before cycling west along Piccadilly and the A4 at Hammersmith. Riders first cross the River Thames at Chiswick and pass through Richmond Park and the heart of Kingston-upon-Thames, before crossing Hampton Court Bridge along the route made famous by both the road race and time-trial events during the London 2012 Olympic Games.


There’s plenty of stunning Surrey countryside on offer as cyclists head south past Newlands Corner, Abinger Hammer and Holmbury St Mary before tackling the biggest ascent on the route at Leith Hill. After a well-earned descent towards Dorking, it’s onto the next challenge: the world-famous zig-zags of Box Hill.


The Finish

After heading north through Leatherhead, Oxshott and Esher the route takes riders back into London through Kingston and over Putney Bridge to cross the River Thames for a final time. The route then follows the Embankment all the way alongside the Thames, heading past some of London’s most famous landmarks as it makes its way across Parliament Square and up Whitehall.


The route then swings left at Trafalgar Square, with riders streaming under Admiralty Arch before a spectacular finish on The Mall.

One of the real highlights of the 2016 Prudential RideLondon events and the 100,000 + participates in the five events over the weekend was that it raised £12+ million pounds for charities.


We will have staff and friends riding in both the RideLondon 100 and also the RideLondon 46 events, to experience this great event.